Asel

Established in 1978 in Istanbul, Asel has evolved from a specialized workshop into one of Turkey’s largest and most respected manufacturers of small household appliances. With a presence in over 60 countries, Asel is a symbol of Turkish industrial excellence, combining decades of manufacturing expertise with a forward-thinking approach to kitchen technology.

In Bangladesh, Asel is primarily recognized for its exceptionally reliable mini ovens and built-in cooking solutions. The brand’s mission is to provide world-class functionality at a value-driven price point. Every Asel appliance is designed with the user in mind—focusing on ease of use, even heat distribution for perfect baking, and a robust build quality that withstands the rigors of daily cooking. Whether you are a professional baker or a home cook, Asel brings the efficiency of Turkish engineering to your kitchen.